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As any other object, companies can be evaluated on different dimensions. Unclear is which dimensions best describe the perception of companies, organizations, or brands and how similar the most discriminating dimensions are to differentiators in other perceptive processes. Also of importance is if, and then how, the derived scales for company differences link to reputation, business characteris...
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ژورنال
عنوان ژورنال: MTZ worldwide
سال: 2021
ISSN: ['2192-9114']
DOI: https://doi.org/10.1007/s38313-021-0736-x